# solari insight instagram brand ad stats

> How much an Instagram brand has advertised.

- **CLI**: `solari insight instagram brand ad stats`
- **MCP tool**: `solari_insight_instagram_brand_ad_stats`
- **Access**: `solari:read` — Works with any signed-in SOLARI account.
- **Required plan**: Free
- **Credit**: 0

Exact counts for a brand's recent ads: sponsored posts, creators, and a play-count sum.

**When to use it** — When the answer is a number. Don't count ids from brand overview.

**What comes back** — Ad post count, creator count, and a play-count sum.

## Parameters

- `username` (string, required) — Brand Instagram username, without @.

## Response

### `Response`

- `total_ad_posts` (integer) — Sponsored posts in the window. Exact.
- `unique_creator_count` (integer) — Distinct collaborating creators.
- `total_play_count` (integer) — Sum of plays.
- `play_count_covered_posts` (integer) — Posts included in the play sum. Lower than total_ad_posts means a lower bound.
- `window_months` (integer) — Length of the window in months.

## Example

```console
$ solari insight instagram brand ad stats username=innisfreeofficial
```

_Long strings and repeated array entries are trimmed for readability._

```json
{
  "total_ad_posts": 405,
  "unique_creator_count": 360,
  "total_play_count": 27357941,
  "play_count_covered_posts": 405,
  "window_months": 3
}
```

## As an MCP call

```json
{
  "name": "solari_insight_instagram_brand_ad_stats",
  "arguments": {
    "username": "innisfreeofficial"
  }
}
```

## Notes

- Pass a username, not an account_id.

## Related tools

- [`solari_insight_instagram_brand_ad_posts`](https://solari.sh/docs/tools/insight-instagram-brand-ad-posts.md)
- [`solari_insight_instagram_brand_overview`](https://solari.sh/docs/tools/insight-instagram-brand-overview.md)