# solari insight instagram brand overview

> An Instagram brand's profile and ad history.

- **CLI**: `solari insight instagram brand overview`
- **MCP tool**: `solari_insight_instagram_brand_overview`
- **Access**: `solari:read` — Works with any signed-in SOLARI account.
- **Required plan**: Free
- **Credit**: 0

A brand's profile, plus the creator ids and ad post ids behind its ads. Pass those post ids to content batch to load the posts.

**When to use it** — When you are starting brand analysis. For exact ad counts, use brand ad stats.

**What comes back** — Brand profile, plus creator ids and ad post ids.

## Parameters

- `username` (string, required) — Brand Instagram username, without @.
- `full` (boolean, optional, default false) — Return the full id lists instead of the first 20.

## Response

### `Response`

- `information` (object) — Brand profile: user_id, username, full_name, bio, follower_count.
- `all_influencers_id` (uuid[]) — account_ids of creators who produced ads for the brand. First 20 by default.
- `all_influencers_count` (integer) — Total creators before truncation.
- `all_influencers_truncated` (boolean) — true when the list is a preview.
- `all_campaign_posts_id` (uuid[]) — Ad post ids. First 20 by default.
- `all_campaign_posts_count` (integer) — Total posts before truncation.
- `all_campaign_posts_truncated` (boolean) — true when the list is a preview.

## Example

```console
$ solari insight instagram brand overview username=innisfreeofficial
```

_Long strings and repeated array entries are trimmed for readability._

```json
{
  "information": {
    "user_id": "018cabce-14cc-7544-8890-7811ec33ef74",
    "username": "innisfreeofficial",
    "full_name": "INNISFREE | 이니스프리",
    "bio": "NATURE MEETS KOREAN SKIN SCIENCE",
    "follower_count": 847619,
    "brand_id": null
  },
  "all_influencers_id": [
    "01935f3d-8188-727e-a0bb-09e54aadfdac",
    "018caf6e-abfd-73da-88ad-11a56c39358b",
    "019a0061-b1d4-7adb-8ea4-1c5572dca38c",
    "… 17 more"
  ],
  "all_campaign_ids": [],
  "all_campaign_posts_id": [
    "019f505f-f8be-7e88-ae08-6fba999950b1",
    "019f5060-3449-779e-a08b-d6d49add90cd",
    "019f4342-3357-7418-916c-da1c44468308",
    "… 17 more"
  ],
  "post_id_to_campaign_id": {},
  "all_influencers_count": 93,
  "all_influencers_truncated": true,
  "all_campaign_posts_count": 100,
  "all_campaign_posts_truncated": true
}
```

## As an MCP call

```json
{
  "name": "solari_insight_instagram_brand_overview",
  "arguments": {
    "username": "innisfreeofficial"
  }
}
```

## Notes

- Pass a username, not an account_id. Unknown usernames return 404.
- full=true returns up to 100 ids each. For exact totals, use brand ad stats.

## Related tools

- [`solari_insight_instagram_brand_ad_stats`](https://solari.sh/docs/tools/insight-instagram-brand-ad-stats.md)
- [`solari_catalog_instagram_content_batch`](https://solari.sh/docs/tools/catalog-instagram-content-batch.md)
- [`solari_insight_instagram_brand_ad_posts`](https://solari.sh/docs/tools/insight-instagram-brand-ad-posts.md)