instagram · brandsolari:read

solari instagram brand lookalike content

Posts that look and read like a brand's best-performing ads.

MCP tool: solari_instagram_brand_lookalike_content
CLI: solari instagram brand lookalike content
Access: solari:readWorks with any signed-in SOLARI account.Works with any signed-in SOLARI account.

Overview

Instagram posts visually and semantically similar to the brand's top-performing sponsored ads, found via vector-neighbour search seeded from the brand's own ad posts. Identify the brand by account_id (SOLARI account UUID from solari_instagram_account_search) or by username (Instagram handle); an unknown reference returns a not-found error. Works with any signed-in SOLARI account.

When to use it — Reference hunting. Vector-neighbour search seeded from the brand's own top ads.

What comes back — The lookalike posts, plus the brand's own ads that seeded the search.

Parameters

account_idstringoptional: Brand account_id (SOLARI account UUID) whose sponsored ads seed the lookalike search. Provide this or username.uuid, pattern ^([0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[1-8][0-9a-fA-F]{3}-[89abAB][0-9a-fA-F]{3}-[0-9a-fA-F]{12}|00000000-0000-0000-0000-000000000000|ffffffff-ffff-ffff-ffff-ffffffffffff)$
usernamestringoptional: Brand Instagram handle, with or without a leading @. Ignored when account_id is set.≤ 64 chars
limitintegeroptional: Maximum lookalike posts returned, default 30. Values above 50 are clamped to 50.≥ 1
regionstringoptional: Region code such as KR, JP, or US scoping the search.default "KR"

Response

itemsobject[]: Lookalike posts.
basisobject[]: The brand's own ad posts used as seeds.
regionstring: Region the search was scoped to.

items[] · basis[]

post_iduuid: SOLARI post id. Feed it straight into the other content tools.
slugstring: Instagram shortcode — the segment after /p/ or /reel/ in a public URL.
author_iduuid: account_id of the authoring account.
usernamestring: Author handle.
full_namestring | null: Profile display name.
profile_pic_urlstring | null: Profile picture URL.
follower_countinteger | null: Author follower count at snapshot time.
regionstring | null: Region code assigned to the author.
posted_attimestamp: Publication time (UTC).
media_typestring: image, video, or carousel.
play_countinteger | null: Video plays. null for image posts.
like_countinteger | null: Likes at snapshot time.
textstring | null: Caption text.
media_urlstring: Original media URL.
thumbnail_urlstring: Thumbnail URL.
scorenumber | null: Feed ranking score. Comparable only within one response.
efficiency_scorenumber | null: Performance relative to the author's follower count.
est_percentilenumber | null: Estimated percentile within the region, 0–1.
total_views_3minteger | null: Author's cumulative views over the last 3 months.
median_views_3minteger | null: Author's median views over the last 3 months.
recent_collab_brandsstring[]: Brands the author has collaborated with recently.
item_typestring: Item kind tag; post in the content feeds.
content_sourcestring | null: Which pipeline surfaced this item.
is_savedboolean | null: Whether the item is saved in the SOLARI app.
updated_attimestamp | null: When the metric snapshot was last refreshed.

Example

Request

$ solari instagram brand lookalike content username=innisfreeofficial limit=3

Response · Long strings and repeated array entries are trimmed for readability.

{
  "items": [
    {
      "item_type": "content",
      "post_id": "019ecb92-a677-7421-8ed6-752efe3d99d0",
      "author_id": "0196cb39-870a-7a76-9773-0b95789c877d",
      "username": "boo_rookie",
      "full_name": null,
      "profile_pic_url": null,
      "follower_count": null,
      "region": null,
      "posted_at": "2026-06-11T08:14:37Z",
      "media_type": "video",
      "play_count": 427258,
      "like_count": null,
      "score": null,
      "efficiency_score": null,
      "est_percentile": null,
      "updated_at": null,
      "media_url": "https://smr-images-b.bzine.co/users/0196cb39-870a-7a76-9773-0b95789c877d/posts/019ecb92-a677-7421-8ed6-752efe3d99d0/medias/019ecb92-a92e-7fc8-b644-69b930f2e197.mp4",
      "thumbnail_url": "https://bzine.co/cdn-cgi/media/width=480,mode=frame,time=100ms/https://smr-images-a.bzine.co/users/0196cb39-870a-7a76-9773-0b95789c877d/posts/019ecb92-a677-7421-8ed6-752efe3d99d0/medias/019ecb92-a92e-7fc8-b644-69b930f2e1 …",
      "slug": "DZcD8KXxKwd",
      "text": null,
      "brand_match_score": null,
      "recent_collab_brands": [],
      "total_views_3m": null,
      "median_views_3m": null,
      "is_saved": null,
      "content_source": "lookalikes_by_top_ad"
    },
    "… 2 more"
  ],
  "basis": [
    {
      "item_type": "content",
      "post_id": "01a04c73-3ec3-7873-9e84-334c644abfe4",
      "author_id": "0196c474-c96e-71ad-aceb-61af051c81d3",
      "username": "hwitto_",
      "full_name": null,
      "profile_pic_url": null,
      "follower_count": null,
      "region": null,
      "posted_at": null,
      "media_type": "video",
      "play_count": 155729,
      "like_count": null,
      "score": null,
      "efficiency_score": null,
      "est_percentile": null,
      "updated_at": null,
      "media_url": "https://smr-images-a.bzine.co/users/0196c474-c96e-71ad-aceb-61af051c81d3/posts/01a04c73-3ec3-7873-9e84-334c644abfe4/medias/01a04c73-4036-7a83-a52a-97b0058e6732.mp4",
      "thumbnail_url": "https://bzine.co/cdn-cgi/media/width=480,mode=frame,time=100ms/https://smr-images.bzine.co/users/0196c474-c96e-71ad-aceb-61af051c81d3/posts/01a04c73-3ec3-7873-9e84-334c644abfe4/medias/01a04c73-4036-7a83-a52a-97b0058e6732 …",
      "slug": "DckGrZ6vZiU",
      "text": null,
      "brand_match_score": null,
      "recent_collab_brands": [],
      "total_views_3m": null,
      "median_views_3m": null,
      "is_saved": null,
      "content_source": "lookalikes_by_top_ad"
    },
    "… 5 more"
  ],
  "region": "KR"
}

As an MCP call

{
  "name": "solari_instagram_brand_lookalike_content",
  "arguments": {
    "username": "innisfreeofficial",
    "limit": 3
  }
}

Notes

limit is clamped at 50.
An empty basis means the brand has no ad posts to seed from yet.

Machine-readable: /docs/tools/instagram-brand-lookalike-content.md

Overview

Parameters

Response

Example

Notes

Related tools