instagram · insight · brandsolari:read

solari insight instagram brand lookalike content

Use this to find posts similar to a brand's ads.

MCP tool: solari_insight_instagram_brand_lookalike_content
CLI: solari insight instagram brand lookalike content
Access: solari:readWorks with any signed-in SOLARI account.Works with any signed-in SOLARI account.
Required plan: Free
Credit: 0

Overview

Find posts similar to a brand's top-performing ads. Useful for creative references.

When to use it — When you want references, not a measure of ad volume.

What comes back — Similar posts, plus the brand ads used as the starting point.

Parameters

account_idstringoptional: Pass the brand's account_id or username.uuid, pattern ^([0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[1-8][0-9a-fA-F]{3}-[89abAB][0-9a-fA-F]{3}-[0-9a-fA-F]{12}|00000000-0000-0000-0000-000000000000|ffffffff-ffff-ffff-ffff-ffffffffffff)$
usernamestringoptional: Brand username. Ignored when account_id is set.≤ 64 chars
limitintegeroptional: How many similar posts to return.≥ 1
regionstringoptional: Country code such as KR or JP.default "KR"

Response

itemsobject[]: Lookalike posts.
basisobject[]: The brand's own ad posts used as seeds.
regionstring: Region the search was scoped to.

items[] · basis[]

post_iduuid: Post id for other content tools.
slugstring: Shortcode from the public URL.
author_iduuid: Author account_id.
usernamestring: Author username.
full_namestring | null: Display name.
profile_pic_urlstring | null: Profile picture URL.
follower_countinteger | null: Author follower count.
regionstring | null: Author region.
posted_attimestamp: Published at (UTC).
media_typestring: image, video, or carousel.
play_countinteger | null: Video plays. Null for images.
like_countinteger | null: Likes.
textstring | null: Caption.
media_urlstring: Media URL.
thumbnail_urlstring: Thumbnail URL.
scorenumber | null: Ranking score for this response.
efficiency_scorenumber | null: Performance vs. the author's followers.
est_percentilenumber | null: Region percentile, 0–1.
total_views_3minteger | null: Author views in the last 3 months.
median_views_3minteger | null: Author median views in the last 3 months.
recent_collab_brandsstring[]: Brands the author recently collaborated with.
item_typestring: Item kind. post in these feeds.
content_sourcestring | null: Which feed surfaced this item.
is_savedboolean | null: Whether it's saved in SOLARI.
updated_attimestamp | null: When metrics were last refreshed.

Example

Request

$ solari insight instagram brand lookalike content username=innisfreeofficial limit=3

Response · Long strings and repeated array entries are trimmed for readability.

{
  "items": [
    {
      "item_type": "content",
      "post_id": "019ecb92-a677-7421-8ed6-752efe3d99d0",
      "author_id": "0196cb39-870a-7a76-9773-0b95789c877d",
      "username": "boo_rookie",
      "full_name": null,
      "profile_pic_url": null,
      "follower_count": null,
      "region": null,
      "posted_at": "2026-06-11T08:14:37Z",
      "media_type": "video",
      "play_count": 427258,
      "like_count": null,
      "score": null,
      "efficiency_score": null,
      "est_percentile": null,
      "updated_at": null,
      "media_url": "https://smr-images-b.bzine.co/users/0196cb39-870a-7a76-9773-0b95789c877d/posts/019ecb92-a677-7421-8ed6-752efe3d99d0/medias/019ecb92-a92e-7fc8-b644-69b930f2e197.mp4",
      "thumbnail_url": "https://bzine.co/cdn-cgi/media/width=480,mode=frame,time=100ms/https://smr-images-a.bzine.co/users/0196cb39-870a-7a76-9773-0b95789c877d/posts/019ecb92-a677-7421-8ed6-752efe3d99d0/medias/019ecb92-a92e-7fc8-b644-69b930f2e1 …",
      "slug": "DZcD8KXxKwd",
      "text": null,
      "brand_match_score": null,
      "recent_collab_brands": [],
      "total_views_3m": null,
      "median_views_3m": null,
      "is_saved": null,
      "content_source": "lookalikes_by_top_ad"
    },
    "… 2 more"
  ],
  "basis": [
    {
      "item_type": "content",
      "post_id": "01a04c73-3ec3-7873-9e84-334c644abfe4",
      "author_id": "0196c474-c96e-71ad-aceb-61af051c81d3",
      "username": "hwitto_",
      "full_name": null,
      "profile_pic_url": null,
      "follower_count": null,
      "region": null,
      "posted_at": null,
      "media_type": "video",
      "play_count": 155729,
      "like_count": null,
      "score": null,
      "efficiency_score": null,
      "est_percentile": null,
      "updated_at": null,
      "media_url": "https://smr-images-a.bzine.co/users/0196c474-c96e-71ad-aceb-61af051c81d3/posts/01a04c73-3ec3-7873-9e84-334c644abfe4/medias/01a04c73-4036-7a83-a52a-97b0058e6732.mp4",
      "thumbnail_url": "https://bzine.co/cdn-cgi/media/width=480,mode=frame,time=100ms/https://smr-images.bzine.co/users/0196c474-c96e-71ad-aceb-61af051c81d3/posts/01a04c73-3ec3-7873-9e84-334c644abfe4/medias/01a04c73-4036-7a83-a52a-97b0058e6732 …",
      "slug": "DckGrZ6vZiU",
      "text": null,
      "brand_match_score": null,
      "recent_collab_brands": [],
      "total_views_3m": null,
      "median_views_3m": null,
      "is_saved": null,
      "content_source": "lookalikes_by_top_ad"
    },
    "… 5 more"
  ],
  "region": "KR"
}

As an MCP call

{
  "name": "solari_insight_instagram_brand_lookalike_content",
  "arguments": {
    "username": "innisfreeofficial",
    "limit": 3
  }
}

Notes

If basis is empty, there are no ad posts to start from yet.

Machine-readable: /docs/tools/insight-instagram-brand-lookalike-content.md

Overview

Parameters

Response

Example

Notes

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