instagram · insight · rankingsolari:read

solari insight instagram ranking brands

Rank Instagram brands by the content around them.

MCP tool: solari_insight_instagram_ranking_brands
CLI: solari insight instagram ranking brands
Access: solari:readAvailable on any SOLARI plan, including the trial. One credit per successful call.Available on any SOLARI plan, including the trial. One credit per successful call.
Plans: Any paid plan or trial
Credit: 1

Overview

Brand leaderboard for one market: brands ranked by how the posts that tag or mention them perform. Each row splits out sponsored posts, so you can read how much of a brand's reach is paid.

When to use it — When you want who leads a category, or where one brand stands. For creators, use ranking creators.

What comes back — One page of ranked brands, plus your brand's position (me) and any brand you asked to find (lookup).

Parameters

regionenumoptional: KR, JP, or US.default "KR"ValuesKRJPUS
daysintegeroptional: 30 or 90.default 30
sortenumoptional: What to rank by: total views, views per post, posts, creators, likes, sponsored views, or organic views.default "plays"Valuesplaysmedian_playspostscreatorslikessponsored_playsorganic_plays
scopestringoptional: Category: all, d1:<group>, or d2:<group>/<category>. Valid values come back in categories and category_groups.≤ 120 chars
brand_account_idstringoptional: Your brand's account_id. Sets the default category and returns your rank as me.uuid, pattern ^([0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[1-8][0-9a-fA-F]{3}-[89abAB][0-9a-fA-F]{3}-[0-9a-fA-F]{12}|00000000-0000-0000-0000-000000000000|ffffffff-ffff-ffff-ffff-ffffffffffff)$
brand_usernamestringoptional: Your brand's username. Ignored when brand_account_id is set.≤ 64 chars
find_usernamestringoptional: Any brand username to locate on this board.≤ 64 chars
min_postsintegeroptional: Only brands with at least this many posts: 1, 3, or 10.default 1
limitintegeroptional: How many rows per page.≥ 1
offsetintegeroptional: How many rows to skip.default 0≥ 0

Response

region / days / sort / min_postsstring · integer: Settings applied.
scopestring: Category ranked in.
scope_sourcestring: explicit, brand_default (your brand's top category), or default (all).
totalinteger: Brands in this category.
median_metricnumber | null: Median of the sort metric across the category. First page only.
sponsored_share_mediannumber | null: Median share of sponsored posts, 0–1. First page only.
snapshot_attimestamp | null: When the board was built.
itemsobject[]: Ranked brands.
meobject | null: Your brand's rank, total, top_pct, and row.
me_reasonstring | null: Why me is null: no_brand, not_in_category, below_min_posts, or no_posts.
lookupobject | null: The find_username brand's rank, total, top_pct, and row.
lookup_reasonstring | null: Why lookup is null: not_in_category, below_min_posts, or no_posts.
lookup_scopesstring[]: The looked-up brand's own categories, as scopes. Retry with one of them.
brand_categoriesobject[]: Your brand's categories, strongest first.
categories / category_groupsobject[]: Valid scopes with their brand counts.

items[] · me.row · lookup.row

rankinteger: Position on the board.
account_iduuid: account_id for the other tools.
username / full_namestring: Handle and display name.
follower_countinteger | null: Followers.
post_count / creator_countinteger: Posts about the brand, and how many creators made them.
total_plays / median_playsinteger: Total views and views per post.
total_likes / total_commentsinteger: Engagement.
sponsored_post_count / sponsored_total_plays / sponsored_median_playsinteger: The same numbers for sponsored posts only.
organic_median_playsinteger | null: Views per post for non-sponsored posts.
sponsored_reel_count / organic_reel_countinteger | null: Reels in each subset.
categoriesstring[]: The brand's categories, as <group>/<category>.

Example

Request

$ solari insight instagram ranking brands region=KR days=30 find_username=innisfreeofficial limit=1

Response · Long strings and repeated array entries are trimmed for readability.

{
  "region": "KR",
  "days": 30,
  "sort": "plays",
  "scope": "all",
  "scope_source": "default",
  "min_posts": 1,
  "offset": 0,
  "limit": 1,
  "total": 21483,
  "median_metric": 18250,
  "sponsored_share_median": 0.25,
  "snapshot_at": "2026-09-22T19:04:11.482913+00:00",
  "me_reason": "no_brand",
  "lookup_username": "innisfreeofficial",
  "lookup_reason": null,
  "lookup_scopes": [],
  "brand_categories": [],
  "categories": [
    {
      "depth_1": "BEAUTY",
      "depth_2": "MAKEUP",
      "brands": 1622
    },
    {
      "depth_1": "BEAUTY",
      "depth_2": "SKINCARE",
      "brands": 1843
    },
    "… 41 more"
  ],
  "category_groups": [
    {
      "depth_1": "BEAUTY",
      "brands": 3120
    },
    "… 11 more"
  ],
  "items": [
    {
      "account_id": "018cab6d-1648-7071-9734-c47a2be2fd19",
      "rank": 1,
      "user_id": "018cab6d-1648-7071-9734-c47a2be2fd19",
      "username": "oliveyoung_official",
      "full_name": "올리브영 OLIVE YOUNG",
      "follower_count": 1199628,
      "post_count": 18342,
      "creator_count": 6120,
      "total_plays": 412880000,
      "median_plays": 9840,
      "total_likes": 15230000,
      "total_comments": 402100,
      "sponsored_post_count": 7010,
      "sponsored_total_plays": 131200000,
      "sponsored_median_plays": 11200,
      "organic_median_plays": 9100,
      "sponsored_reel_count": 5230,
      "organic_reel_count": 8120,
      "categories": [
        "BEAUTY/SKINCARE",
        "BEAUTY/MAKEUP"
      ]
    }
  ],
  "me": null,
  "lookup": {
    "rank": 7,
    "total": 21483,
    "top_pct": 0.1,
    "row": {
      "account_id": "018cabce-14cc-7544-8890-7811ec33ef74",
      "rank": 7,
      "user_id": "018cabce-14cc-7544-8890-7811ec33ef74",
      "username": "innisfreeofficial",
      "full_name": "INNISFREE | 이니스프리",
      "follower_count": 847619,
      "post_count": 1204,
      "creator_count": 688,
      "total_plays": 38920400,
      "median_plays": 14120,
      "total_likes": 1182300,
      "total_comments": 30440,
      "sponsored_post_count": 402,
      "sponsored_total_plays": 17610200,
      "sponsored_median_plays": 21800,
      "organic_median_plays": 11900,
      "sponsored_reel_count": 318,
      "organic_reel_count": 611,
      "categories": [
        "BEAUTY/SKINCARE"
      ]
    }
  }
}

As an MCP call

{
  "name": "solari_insight_instagram_ranking_brands",
  "arguments": {
    "region": "KR",
    "days": 30,
    "find_username": "innisfreeofficial",
    "limit": 1
  }
}

Notes

The board is rebuilt daily. snapshot_at tells you when.
With a brand and no scope, the board opens in the brand's top category, not all.
me and lookup only come back on the first page (offset=0).

Machine-readable: /docs/tools/insight-instagram-ranking-brands.md

Overview

Parameters

Response

Example

Notes

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